MapleLIFT: A Financial Boost for New Canadians.
When newcomers arrive in Canada, their financial background resets to zero. Without a transferable credit history and with limited access to tools for creditbuilding, they are left to navigate a fragmentedfinancial system that hinders their ability to establishtrust, security, and long-term financial stability.
01) How might we help newcomers confidently navigate the Canadian financial system
so they can build credit and manage their finances with ease?
02) How might we visually show Alejandro his credit progress to keep him motivated and engaged?
03) How might we remove the complexity around credit-building so newcomers can understand and act on their finances more easily?
Our Solution
- Educate newcomers about credit scores in Canada through engaging challenges
- Offer them a platform to track and monitor their credit card utilization
- Allow them to build credit with no fees and no restrictions
Focus
- Focus on one core activity → Credit building
- Increase of loyalty and engagement → Budgeting, Gamification & Rewards
- Light financial education → Leaning Hub
- Visually attractive to users → A cohesive, thematic design
- Respect for client’s values → User-friendly, simple, and efficient
Read more about this project: HERE.
Enjoy our clickable high-fidelity prototype: HERE.
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